The UK-EU Reset, as currently proposed, would impose new EU-style border checks on Rest of World fresh produce — the citrus, mangoes, blueberries and peppers that make up half of everything Britain imports from beyond Europe. Here's everything you need to help change that, in one place.
Everything a fresh produce business needs to understand the threat and act on it — in under ten minutes.
A short campaign video, the full "Reset Paradox" briefing, a one-page summary of the evidence, and two ready-to-send, pre-populated email templates — one to the Prime Minister, one to rally your own network. Your postcode automatically adds your local MP as a recipient.
"We've done the hard work of building the evidence and the solution. What we need now is for the industry to add its voice. Open the pack, read the case, send the letter. Ten minutes of your time could help protect the supply chains your business depends on."
FPC has teamed up with Delifresh to put the case directly in front of the people who'll feel this first: Britain's kitchens.
Every day, thousands of kitchens build menus around citrus, mangoes, blueberries, sweet potatoes and peppers that don't grow here — sourced from outside the EU and delivered reliably for years. New EU-style checks on that supply chain would mean pricier ingredients, tighter margins and harder choices about what stays on the menu.
"Chefs don't often get asked for their view on trade policy, but this is exactly the moment they should be heard," said Nigel Jenney, Chief Executive of the Fresh Produce Consortium. Delifresh's reach into kitchens across the country means the facts land directly with the people who'd be hit hardest — with a fast, simple way to say so.
Nigel Jenney and the FPC team on Rest of World imports, the UK-EU Reset and what's at stake for Britain's fresh produce supply.