Fresh Produce Consortium
Fresh Produce ConsortiumThe voice of the UK fresh produce industry
Industry Action Pack

The UK-EU Reset Paradox

Everything you need to understand the threat to Rest of World fresh produce imports — and to make your voice heard, in under ten minutes.

50%of UK fresh produce imports come from Rest of World
99.5%compliance across ~120,000 consignments a year
£300m+estimated added annual cost to the sector
7 itemsin this pack — briefing, plan, one-page summary, video, evidence table, 2 templates
Introduction

A message from Nigel Jenney

Chief Executive, Fresh Produce Consortium

NJ
Nigel Jenney Chief Executive
Fresh Produce Consortium

Dear Colleague,

The UK-EU Reset was intended to reduce friction. For fresh produce, as currently drafted, it does the opposite: it risks imposing EU-style SPS controls on Rest of World imports destined solely for UK consumers. Half of everything we import — citrus, mangoes, blueberries, sweet potatoes, peppers — travels those routes. This is not a technical footnote. It is a direct threat to availability, affordability and the resilience of our supply chains.

Our position is straightforward and constructive. We support a better relationship with the EU. We simply ask Government to retain the UK's existing science-based, risk-led regime for Rest of World produce coming here for UK consumption — a regime already achieving 99.5% compliance across some 120,000 consignments a year. The science has not changed. The politics have. Replacing what works would add over £300 million in cost, more delay, more waste, and no measurable benefit to biosecurity.

A change of political leadership creates a genuine window to fix this — but only if our industry speaks now, together, and with one clear message.

This pack gives you everything you need to do exactly that. The Reset Paradox briefing sets out the full argument in fifteen slides. Protecting Our Diverse, Healthy Global Food Supply distils the case into a four-step action plan. The inspection frequency comparison sets our regime against the EU’s, category by category, for anyone who wants the underlying evidence. The campaign video is ready to share with colleagues, customers and stakeholders. And the two templates — the email to the Prime Minister and the email to your colleagues and customers — mean you do not have to start from a blank page.

Please do not leave this to someone else. Ministers count letters. Personalise the template with your own consignment volumes and cost exposure, send it, copy in your MP, and copy me. Hundreds of businesses making the case in their own words in support of FPC’s constructive solution make this a challenge that Andy Burnham cannot ignore.

Take ten minutes. Make your stand. It matters.

Yours sincerely,
Nigel Jenney
Chief Executive, Fresh Produce Consortium
nigel@freshproduce.org.uk
What's inside

The seven items in this pack

Everything is included in this folder. Preview each item below, or open the original file to download, print and share.

Video

FPC Campaign Video

The case for change in under six minutes, ending with a direct prompt to take action. Share it with your team, your customers and your MP.

Briefing · 15 slides

The UK-EU Reset Paradox

The full argument: the policy contradiction, the structural asymmetry against Rest of World trade, the cost of getting this wrong, and FPC's proposed fix.

Action plan · 1 page

Protecting Our Diverse, Healthy Global Food Supply

The one-page industry action plan. What's at stake for your business, the key quotes for advocacy, and the four steps to influence the outcome.

At a glance · 1 page

The Case On One Page

Problem, solution, outcome side by side: EU checks dropped while up to 120,000 Rest of World consignments face new checks and £300m+ in cost; FPC’s science-first fix; and the win-win for prices, biosecurity and food security. Ideal to print or share.

Action tool · Template

Email To Colleagues & Customers

Rally your network. A ready-to-send email asking contacts across retail, wholesale, logistics, foodservice and growing to add their voice — editable in the builder in this pack.

Action tool · Template

Email To The Prime Minister

The FPC template letter, ready to personalise with your own figures. Use the builder in this pack to add your details and copy it straight into your email.

Evidence · 4 pages

Inspection Frequencies: EU Vs GB

The hard evidence, side by side. A category-by-category comparison of plant health inspection rates under the current UK regime and the EU/NI regime. Updated 29 June 2026.

Do this today

Three actions, ten minutes

Personalise the PM email. Copy your MP and Nigel. Share the video with three people in your network. That's it — that's the ask.

Watch & share

FPC campaign video

The industry's case, ending with a direct prompt to take action. Please share it widely — colleagues, customers, suppliers, and your MP.

Runs 5m 50s · Cleared for external sharing Open on YouTube ↗
The evidence

The UK-EU Reset Paradox — briefing

Fifteen slides setting out the threat to international trade and how to fix it. Use the arrows, or your keyboard's ← → keys.

Briefing slide
1 / 15 Open full PDF ↗
One page, four steps

Protecting Our Diverse, Healthy Global Food Supply

The industry action plan for global food supply. Print it, pin it up, pass it on.

Rally your network

Email your colleagues and customers

One letter to the Prime Minister is a voice. Businesses right across retail, wholesale, logistics, foodservice, hospitality, growing and importing speaking together is a movement. Personalise this email and send it across your network.

This fills the “Dear …” line. Leave it blank and it reads “Dear Colleague”.

Specific, real consequences carry far more weight than general concern. Anything you add here drops into the email as its own paragraph.

✉️ Open in email Copied — now paste it into your email.

Send it to customers, suppliers, trade contacts and professional networks. It already links back to this pack, so whoever you send it to can act straight away.

The action tool

Send your letter to the Prime Minister

Add your details on the left, and your personalised letter is built on the right. Copy it, paste it into your email, and send. It takes about ten minutes.

  1. Personalise the templateAdd your company name and, crucially, your own annual consignment volumes and estimated cost increase. Real numbers from real businesses are what move ministers.
  2. Email the Prime MinisterSend it to the Prime Minister's office, or post it to 10 Downing Street, London SW1A 2AA.
  3. Loop in your representativesThe Defra Secretary of State and Nigel Jenney are cc’d for you automatically. Add your postcode and your local MP is cc’d too — so the industry speaks with one unified voice.
  4. Amplify the campaignShare the briefing pack and campaign video with colleagues and stakeholders to keep the pressure on.
Send to — added automatically when you click “Open in email”:

The Prime Minister
andy.burnham.mp@parliament.uk
Or post to 10 Downing Street, London SW1A 2AA.
Copy in — also added automatically:

Dame Angela Eagle DBE MP, Secretary of State for Environment, Food & Rural Affairs (Defra)
angela.eagle.mp@parliament.uk

Stephen Morgan MP, Minister of State for Food Security, Farming & Trade, Defra
stephen.morgan.mp@parliament.uk

Baroness Hayman of Ullock, Minister for Biosecurity, Plant Health & Borders, Defra
haymans@parliament.uk

Nigel Jenney, Chief Executive, Fresh Produce Consortium
nigel@freshproduce.org.uk

Your local MP — enter your postcode below and we'll add them automatically.

We use your postcode only to find your MP and add them as a recipient — it is not stored or sent with your letter. If the lookup can't reach Parliament's service, you can still find your MP here.

✉️ Open in email Copied — now paste it into your email.

This is FPC's official template with your details merged in. Editing it into your own words makes it stronger, not weaker — ministers discount identical letters. The original Word version is here.